Unlimited, on-demand user research
Unlock a continuous stream of customer insights that supercharge your digital products and services
Start today
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*Time-To-DIY. It’s a new metric... it's going to catch on!
Stop guessing, start knowing
Create digital products, services and experiences that your customers love.
We streamline the research process for you, giving you simple, actionable research insights, wherever & whenever you need them.
Reduce development costs
Our continuous research support ensures you're building what your customers need.
Data driven decisions
We'll turn qualitative insights into measurable data that your team can use to make clear product decisions.
Boost user satisfaction
Products that meet customer needs lead to improved retention, reduced support costs, increased advocacy and happier customers.
User insight as a service
Make informed choices based on real user feedback, not just assumptions or analytics.
Your customer research on auto-pilot
Our research delivery integrates with your teams' current workflow - Allowing continuous refinement of exceptional user experiences.
How it works
Tell us what you want to know
When you join, you'll be given access to your own queue of research tasks. Add as many tasks here as you like.
We handle the user interviews
Our team of researchers will handle the logistics and talk to your customers for you, as an impartial research partner.
You receive the insights
We'll upload all of the results - including video recordings, transcripts and insights reports - to your dashboard as soon as they are complete.
Membership Plans
Actionable user research, on-demand wherever you need it.
/mo
The raw research done for you. Ideal for testing features or prototypes.
/mo
Double the research capacity, plus insights your team can action.
/mo
Longer interviews & advanced features for your team.
Custom plans
Our solution caters for bespoke research solutions, including in-person interviews, guerrilla research and long-term studies.
Reach out to discuss your team's requirements.
All plans include
Unlimited user research
Keep running continuous research for the length of your subscription. We'll conduct as many blocks as you request.
On-demand access
Submit your tasks any time, day or night. Our team are notified instantly & will start actioning your research requests.
Expert guidance
Our user research specialists are here to guide you, from helping to craft research questions, test plans, participant selection and analysing the results.
Video session recordings
We'll record all of the interviews, so you can watch them back with your team, or just watch the supercut highlights on the Premium plan.
Your data is yours
All recordings & transcripts remain yours, all of the time. They'll be uploaded securely for you to access. You can use them however you like.
Insights you can action
Go beyond raw data. Our reports translate findings into clear recommendations for taking your digital products to the next level.
FAQ's
We've kept this as simple as possible to remove the barriers to great digital product research. If you still have questions, feel free to book a quick call or email us at hello@ruffle.design
For the purposes of this service, an interview session is one 30 minute recorded discussion or test. A 'Research block' is made up of 5 x sessions.
5 sessions per block yeilds the greatest value:effort ratio when performing this type of focussed research on digital products.
Doing less will still yield results for you, but comes with a lower certainty of insight.
Requests are submitted as tickets via your private client task board. This board is created specifically for you when you sign up. Fill in the form and one of our testers will pick up the task for you.
Add as many tests to your queue as you like. They’ll be worked on one by one, in the order you specify.
Your task board guides you through the information we need to work on your interviews when you submit.
You can also upload documents, video, audio, images, links, anything that can be attached to the task is fine to add context or background info.
Once the interview round is complete, the results (insights/findings) and raw data (videos/transcripts) will be uploaded to your private client board. You'll receive a notification letting you know it's ready.
We aim to complete interviews as soon as logistically possible. Usually a research block can take anywhere between 48hrs to 2 weeks depending upon participant availability.
Yes, all services are pre-billed for the month in advance. Your access to the service will cease at the end of the billing month you are currently in.
