Pinpoint the friction killing your flows.
We diagnose why your system is failing your users - and walk you through the fixes in 24 hours.
Usually $499 — MVP Launch Pricing Applied
Our process is trusted by world-class teams:
Why standard user testing isn't fixing your products.
Stop paying agencies to tell you what your users are complaining about. Start diagnosing the system forces causing the issues.
Traditional User Testing
- — Focuses entirely on subjective feelings ("I don't like this button").
- — Takes weeks to recruit, run, synthesise, and report.
- — Results in a 40-page slide deck of endless design opinions.
- — Diagnoses the symptoms, but ignores the structural design architecture.
A Kinetic Teardown
- → Measures objective digital forces (Friction, Load, Volatility).
- → Asynchronous and delivered directly to your inbox within 24 hours.
- → Results in a lightweight, executable roadmap you can use today.
- → Balances user context with system environment.
A micro-roadmap your team can actually use.
We skip the bloated 40-page slide decks and endless discovery calls. For just $499 $249 (Limited MVP offer), you get a complete execution package delivered in 24 hours:
- →Context VideoA private screen-recording walkthrough where we physically show you exactly where the UI is fighting your users.
- →Lightweight roadmapA Notion workspace quantifying your friction scores, laying out strategic fixes to keep your product direction on track.
Surgical precision for your biggest bottleneck.
A Kinetic Teardown is a high-speed, targeted diagnostic. Point us at one specific problem or core flow, and we'll show you exactly how to get your users moving again.
Onboarding Flows →
Diagnosing the leaky bucket between signup and first value.
- Registration funnels
- Paywall friction
- First-time user experience
Product Design →
Diagnosing cognitive overload in the core app experience.
- Figma prototypes
- Core app features
- Design systems
GenAI Prototypes →
Diagnosing usability and hallucination risks before you ship.
- Chat interfaces
- Copilot workflows
- Prompt environments
No discovery calls. No slide decks.
Here's how the process works.
Submit your link
Drop your live URL or Figma file, and point us at the specific flow, prototype, or bottleneck.
We audit for structure
We run the experience through our framework to pinpoint exactly where the architecture fights the user.
Deploy the fixes
Your Teardown will hit your inbox in 24 hours. Hand it directly to your product or dev team.
Hi, I'm Elwood.
Design Director
I started RDC to move digital products beyond subjective design opinions and legacy frameworks. My goal is to perfectly align your users' context with your system's environment. When you order a Kinetic Teardown, I personally oversee each audit to pinpoint exactly where users are becoming stuck, and give you the roadmap to fix it.
Frequently Asked Questions
Is this just standard user testing?+
What if I want an audit of my entire app?+
What if my app is behind a paywall or login?+
Do we need to jump on a discovery call?+
Still not sure it's for you?
Watch exactly how we deconstruct apps like Duolingo and Claude using the digital physics framework.
Explore the Vault →Align your product with your users.
Provide a core flow or bottleneck for us to diagnose. We’ll deliver your video walkthrough and structural fixes in 24 hours.
Usually $499 — 50% OFF ALL TEARDOWNS
Money-Back Guarantee: If we don't find at least one structural fix to improve your flow, we’ll provide a full refund.